As Brite’s founding designer, I took the lead on everything from core design strategy to brand identity. I focused on building a scalable system that powered features that our customers loved, including a custom content editor, analytics helping us carve out a distinct, broker-approved tool in the insurance market.
8M
Lead design to help raise our $8,000,000 series A
90%
90% positive CSAT from our amazing customers
100%
Problem
Employee benefits education has a lot of flaws: it's time-consuming, it's full of complex technical jargon, and is almost always delivered in a printed format. Most importantly, it often fails to help employees understand and make informed decisions about their benefits.
Solution
A platform that helps brokers and HR teams create simple, stunning digital benefit guides that look great on any device and are in sync with real-time benefit details. Built-in tools make it easy for employees and their families to understand and select the benefits that best fit their needs.
Colors
Brite's brand and product colors were selected to stand out in an industry of bland identities while maintaining strong accessibility and beauty.
Brite Black
#25282D
Windu
#6D44FB
Orchid Gradient
#25282D
Dealing With Benefits
Helping brokers add their benefits details to Brite was a lot more complicated than I initially thought. Benefits involve a complex mix of medical plans, employee classifications, disclaimers industry jargon. Our goal was to manage this complexity by creating a system that could accommodate a variety of benefit structures while ensuring the reliability of the data.
Custom Content Editor
Simple tools to help customize designs and improve efficiency for every type of builder. Simplified toolbars with easily accessible advanced options Design Styles to dial in brand identity Smart components that sync with details from a benefit package Beautiful default styling Customizable and reusable sections
Launching a Guide
A Broker emailing a benefit guide link to an HR team and hoping they distribute the guide effectively was kind of crazy. So We developed a set of effective tools to launch a benefits guide: email, text, a simple handout, and a QR code. Our tools doubled employee engagement and significantly boosted employees' confidence in enrolling in their benefits.
Analytics and Engagement
Historically brokers have never used to a tool to help them create better benefit guides. They weren't sure what metrics they needed to improve engagement, or how to use data to make sure a guide was actually being delivered
More Projects
A collection of random designs for your viewing pleasure.
